Digital marketing
An online presence that brings in clients.
Websites, search visibility and acquisition campaigns — designed to generate demand, not just traffic.
Levers
Four levers, activated in the order that serves you
We do not switch on all four by default. A site that does not convert cannot be fixed with advertising: we start with what is blocking.
Websites & landing pages
Showcase sites and conversion pages that prompt action. A fast site, readable on mobile, with one clear action per page.
- New site or rebuild, in French, Dutch and English
- Landing pages dedicated to one offer or one campaign
- Simplified forms and contact journeys
- Performance, accessibility and the technical basis for search
Search (SEO / SEA)
Being found at the right moment by the right prospects. Organic search builds over time; paid campaigns buy the short term. The two are steered differently.
- Keyword research for the Belgian market, in French and Dutch
- Technical and editorial optimisation of existing pages
- Google Business Profile and local visibility
- Google Ads campaigns steered on cost per enquiry, not per click
Social media & content
A regular, coherent presence. One useful post a week beats an intense campaign followed by six months of silence.
- Editorial line and a publishing calendar you can sustain
- LinkedIn content for a Belgian B2B audience
- Bilingual copywriting in French and Dutch
- Templates and visuals your own team can reuse
Lead generation
Campaigns aimed at measurable results. We count the enquiries received and their quality, not impressions.
- Landing pages and offers built to prompt contact
- Conversion tracking and attribution of enquiries to their source
- Follow-up email sequences, restrained and personalised
- Monthly dashboard: enquiries received, cost per enquiry, origin
Approach
How we start
No campaign before we have looked at what already exists.
- 01
Current state
Current site, positions on Google, where enquiries come from, competitors visible on your keywords. We start from data, not impressions.
- 02
Priorities
We rank actions by effort against expected effect, and we tell you which can wait. Not everything is urgent, and not everything pays off.
- 03
Delivery
Production of pages, content and campaigns, with a progress review on a fixed date and permanent visibility on what is under way.
- 04
Measure and adjust
Every month: what was done, what it produced, what we keep and what we stop. An action producing nothing after a reasonable period is stopped.
Our ground rules
What we do not promise
No guaranteed first place
Nobody can guarantee a position on Google, and anyone promising it is selling something else. We commit to actions, a schedule and measurement.
You stay the owner
Site, domain name, advertising accounts and analytics data are opened in your name. If you leave, you leave with them.
Bilingual by default
In Belgium, a French page does not rank on a Dutch query. We treat FR and NL as two markets, each with its own URL and its own keywords, not as a last-minute translation.
Learn more
Frequently asked questions
Tell us what you sell and to whom. You get back a first reading of your current visibility and the two or three actions that would change the most.
How much does a professional website cost in Belgium?
The price depends first on the number of pages actually written, the number of languages and what the site has to do: a bilingual showcase, a site with a client area or a shop do not cost the same. The item most often underestimated is not the design but the content — copy, photography, translation. We quote after seeing the scope, and we indicate what can wait for a second phase.
How do you rank first on Google in Belgium?
By handling three things together: the technical side (speed, structure, indexing), content that answers the target query exactly, and the domain's reputation. The most useful rule fits in one sentence: one page = one search intent. A page about everything ranks for nothing. The effects of serious work are measured in months, not days.
Do you need a website in both French and Dutch in Belgium?
If your clients are in Flanders and Brussels, yes. People search in their own language and a French page does not rank on a Dutch query. Technically you need a distinct URL per language and reciprocal hreflang tags — not a simple switcher that translates content on the fly, which search engines do not index.
What is the difference between SEO and SEA?
SEO, or organic search, means earning positions in the unpaid results: it is slow, cumulative, and it stays acquired for a while. SEA (Google Ads) buys immediate visibility that stops the day you cut the budget. The most effective combination is often to run SEA on commercial queries while SEO is being built, then scale it back progressively.
How do you generate qualified B2B leads in Belgium?
By targeting queries that express buying intent rather than broad traffic, and by giving a clear reason to contact you on every page. In the Belgian market, LinkedIn remains effective for reaching specific job functions in identified sectors. Finally, you have to measure: without conversion tracking you optimise blind and end up paying for volume with no value.
Let's make your company known.
Tell us what you sell and to whom. You get back a first reading of your current visibility and the two or three actions that would change the most.