PPC · Google Ads campaigns
Google Ads management in Belgium, judged on cost per enquiry.
Campaign structure, ads in English, French and Dutch, conversion tracking and monthly adjustments: your ad budget measured by the enquiries it brings in.
The problem
Plenty of clicks, few clients: the most common story.
A campaign set up in a few clicks with Google's suggested settings, keywords that are far too broad, a budget spent on searches unrelated to your offer: “jobs”, “free”, “course”. And ads that all send people to the homepage.
Without conversion tracking, there's no way to know which campaign actually pays off. So it gets judged on clicks, and Google will sell you as many clicks as your budget allows.
The problem is rarely the budget. It's almost always what gets measured.
What we manage
Google Ads campaigns built to generate enquiries
Campaigns are managed in-house, by the team advising you. The ad account is opened in your name.
Structure & keywords
Campaigns organised by service, language and area, so you pay for the searches that matter and exclude the rest.
- Keywords with buying intent, in each language you sell in
- Negative keywords to filter out useless searches
- Separate campaigns per service, language and area
- Location targeting limited to the area you really serve
Ads & landing pages
An ad that answers the search, and a page that keeps the ad's promise.
- Ads written in each language, not translated
- Callouts, sitelinks and call extensions
- Landing pages matched to each ad group
- Ad variations tested and compared
Conversion tracking
Knowing which campaign, keyword and ad bring you enquiries, and which bring nothing.
- Tracking of forms, phone calls and emails
- Cookie banner and Google consent mode set up properly
- Enquiries linked to the campaign that generated them
- Shared dashboard, available at any time
Management & reporting
Regular adjustments based on the enquiries received, not on click volume.
- Review of the search terms people actually typed
- Adjusting bids, budgets and schedules
- Pausing whatever produces nothing after a reasonable period
- Monthly report: enquiries, cost per enquiry, source
Approach
How we launch your campaigns
No campaign starts before we can measure what it brings in.
- 01
Analysis
We audit your existing account or, if you're starting from scratch, study your offer, your competitors and your key searches.
- 02
Measurement first
Conversion tracking and cookie consent set up. Without reliable measurement, every optimisation is guesswork.
- 03
Launch
Campaigns, ads and landing pages go live on the most commercial searches, with a controlled starting budget.
- 04
Monthly optimisation
Every month: what was spent, what it brought in, what we scale up and what we stop.
Our ground rules
Transparent management
The account is yours
Google Ads account, history and tracking data are set up in your name. If you leave, you take it all with you.
Managed in-house
Your campaigns are run by our team, not passed on to a subcontractor: you know who is handling your budget.
Judged on cost per enquiry
We talk about enquiries received and what they cost, not clicks or impressions.
Multilingual by default
One campaign per language, with its own keywords and ads: the Belgian market can't be covered in a single language.
Learn more
Frequently asked questions
Usually an answer within one working day. For anything urgent, call: it is faster than an email.
What budget should I plan for Google Ads in Belgium?
It depends on the cost per click in your sector, the area you target, the number of services you promote and the competition. Rather than a fixed amount upfront, we recommend starting on the most commercial searches with a test budget, then scaling up whatever brings in enquiries.
How soon will I see results?
Ads can appear as soon as the campaigns are approved. The first weeks are mainly for learning: which searches convert, and at what cost. Adjustments over the first months then bring the cost per enquiry down.
Do I own the Google Ads account?
Yes. The account is created in your name and we are given access as managers. You keep the history, the data and the settings, whatever happens to our collaboration.
Google Ads or SEO: where should I start?
Google Ads gives you immediate visibility, which stops when the budget stops. SEO is slower but builds up over time. An effective combination is often to run Google Ads on commercial searches while SEO is being built, then rebalance.
Do I need ads in French and Dutch as well as English?
If your clients are in Brussels and Flanders, usually yes. People search in their own language: one campaign per language, with its own keywords and ads, costs less than a single poorly targeted campaign.
Can you take over an existing campaign?
Yes. We start by auditing the account: structure, keywords, the searches you actually paid for, conversion tracking. You get the list of what costs money without bringing anything in, before anything is changed.
Explore further
Our three practices
Talent & Resourcing
We find and place the profiles you need: project managers, support staff, engineers. On a permanent contract, through contracting or as a freelancer, depending on how long you need them.
ExploreIT — Development & infrastructure
We develop your applications and secure your infrastructure. From design to day-to-day operation, with the same contact throughout.
ExploreDigital marketing
We build your online presence and generate your leads. A website that converts, search visibility that lasts, campaigns you can actually measure.
ExploreWho is behind Inperio Digital? Read our story
Your ad budget should bring in clients.
Tell us what you sell, where, and what you spend today. We'll look at your account or your project and tell you what we would change.